Quick website checks before running ads

Paid traffic makes weak pages expensive

Before running ads, check whether the destination page loads quickly, matches the search intent, explains the offer, shows a clear next step and tracks enquiries correctly.

The aim is simple: do not pay for visitors until the page has a reasonable chance of turning those visitors into leads.

Check the route from click to enquiry

Review the ad destination on mobile, test the form, click the phone link, confirm tracking and remove distractions. Helpful references include Google Ads management, the Google Ads budget calculator, the lead cost calculator and tracking ROI from your website.

Fix measurement early

If tracking is unclear, ad decisions become guesswork. Set up the basics before increasing spend.