Google SERP preview tool
Preview the title, URL and description you want searchers to see. Live results can vary by query and device, so treat this as an editorial check rather than an exact Google replica.
How to write a title link candidate
Give each indexable page a concise title that describes its main purpose. Put the meaningful distinction before repeated brand wording, avoid lists of keyword variants and keep the visible H1 consistent with the same subject. A service page, calculator and guide should not all reuse one generic title.
Google may generate a different title link when the supplied title is vague, obsolete, repetitive or inconsistent with prominent page content. It can also choose wording that better fits a particular query. The preview therefore shows what you supply, not a promise of what will be selected.
How to write a useful meta description
Summarise the answer, audience and next step in one or two natural sentences. Description text should help a qualified searcher choose the result rather than merely repeat the title. Avoid unsupported superlatives, strings of locations and calls to action that the page cannot fulfil.
Google primarily builds snippets from page content and may use the meta description when it is a good summary. Make the opening copy strong too: it can support both the visitor and the generated snippet.
Check the complete search journey
- Match the title and description to one real search intent.
- Confirm the visible page answers that promise immediately.
- Compare competing results without copying their wording.
- After indexing, review Search Console impressions and click-through by query and page.
Read Google’s current title-link guidance and snippet guidance before treating a character count as a search rule.