Meta Description Generator
Write meta descriptions that fit Google's 155-character limit, include your keyword and a clear call to action.
Generated suggestions
How this works
The generator builds 3 different meta description templates around your inputs, all sized to fit under 155 characters. Pick the one that fits your brand voice and tweak.
What makes a meta description work
- Under 155 characters (or it gets cut off).
- Includes the primary keyword naturally, Google bolds matches.
- Speaks to the searcher's intent.
- Has a clear call to action.
- Sounds like a human wrote it.
Frequently asked questions
How long should a meta description be? +
Google truncates at around 155-160 characters on desktop and 120 on mobile. Aim for 150 characters, long enough to be useful, short enough not to be cut off.
Does meta description affect rankings? +
No, not directly. But it shapes how your result reads in search, so a clear, specific meta description can noticeably improve click-through.
Should I include the keyword? +
Yes, Google bolds matching query words in the snippet, drawing the eye. Include the primary keyword naturally, ideally near the start.
Should every page have a unique meta description? +
Yes. Duplicate meta descriptions get a warning in Google Search Console and waste an opportunity. Auto-generated descriptions are usually worse than none.