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Google Ads Management

Properly-targeted Google Ads campaigns for UK service businesses. Real campaign optimisation, not "set and forget".

What's included

  • Campaign setup with keyword research and negative keyword sweep
  • Landing pages built for conversion (not your homepage)
  • Conversion tracking via call tracking + form events
  • Weekly bid + budget management
  • Monthly transparent reporting with real numbers

How we work

  1. Free Google Ads audit (if you're already running)
  2. Account strategy + buildout
  3. Launch + 90-day optimisation
  4. Ongoing weekly management

Pricing

£350–£800/month management fee. Ad spend depends on niche and goals, use our budget calculator.

Get started

The first step is always a free audit, same form regardless of which service you're after. Tell us your goal and we'll come back with a tailored proposal.

Client proof

Why Choose Us?

Small-business websites need more than traffic. They need clear positioning, trust signals, and pages that make it easy to enquire.

Proof before promises

Every project starts with a real audit, clear priorities, and honest advice on what is worth fixing first.

Built around enquiries

Service pages, tracking, calls, forms, and local intent are planned together so more of the right visitors become leads.

No long contracts

Fixed-price projects and month-to-month support keep the focus on useful work instead of lock-in.

“The audit showed us exactly why visitors were not calling. After the rewrite and tracking setup, quote requests became easier to measure and much more consistent.”
Sarah Jenkins, Jenkins Heating Services
Sarah Jenkins
Jenkins Heating Services
“We finally had service pages that explained what clients actually needed. The team was clear, practical, and honest about what would move leads first.”
Mark Lewis, Lewis & Co Accountants
Mark Lewis
Lewis & Co Accountants
“Our old site looked fine but did not convert. The new structure made emergency jobs and local searches much easier for customers to find.”
Alex Turner, Turner Electrical
Alex Turner
Turner Electrical
“The recommendations were specific, not generic. We fixed the appointment journey, clarified treatment pages, and started seeing better quality enquiries from local searches.”
Priya Shah
Shah Dental Care
“They spotted that our project pages had proof but no clear next step. The new layout made it much easier for homeowners to ask for a quote.”
James O'Neill, O'Neill Building Contractors
James O'Neill
O'Neill Building Contractors
“We needed plain advice on what was stopping people from contacting us. The audit prioritised the right fixes and avoided unnecessary rebuild work.”
Emma Clarke
Clarke & Partners Solicitors
“The local SEO work helped customers find the right service page before calling. We now get fewer vague enquiries and more jobs that match what we actually do.”
Daniel Hughes
Hughes Plumbing & Heating
“The site now explains classes, memberships, and trial sessions clearly. Tracking finally shows which pages lead to bookings instead of guessing from traffic numbers.”
Natalie Brooks
Brooks Fitness Studio
“The work was practical from day one. Faster pages, clearer service areas, better proof, and call buttons that make sense on mobile.”
Tom Gallagher
Gallagher Roofing
“We had lots of helpful content but no structure. The new service pages made our offer easier to understand and improved the number of discovery calls.”
Rebecca Miles
Miles Accountancy

Frequently asked questions

What is included in Google Ads management? +
Management includes account structure, keyword and negative keyword work, ad copy, landing page recommendations, conversion tracking, budget control, optimisation, and transparent reporting.
How much should a small business spend on Google Ads? +
The right budget depends on your sector, location, cost per click, and lead target. Many local service businesses start with a focused test budget before scaling winners.
Can you manage an existing Google Ads account? +
Yes. We can audit an existing account, fix tracking, remove wasted spend, restructure campaigns, and improve landing page alignment before increasing budget.