Organic project enquiries
Before
9/mo
After
31/mo
+244% in qualified enquiries
Case study
Builder case study: 244% more project enquiries
A building contractor turned a thin brochure site into a local search asset with measurable lead quality gains.
- Client
- Residential builder
- Timeframe
- 90 days
Local pack visibility
Before
18%
After
63%
+45 point local visibility lift
Portfolio page conversion
Before
1.2%
After
4.8%
4x more visitors asked for a quote
Average enquiry value
Before
£3.1k
After
£7.4k
+139% enquiry value
The challenge
The old site looked acceptable but had no clear service pages, weak project proof, and little reason for high-value homeowners to trust the builder before calling.
What changed
- Rebuilt the project pages around proof: location, budget band, work completed, materials, timelines, and finished photography.
- Created service pages for extensions, loft conversions, garage conversions, and structural repairs so each high-intent search had a focused landing page.
- Added local business schema, review prompts, and internal links from every project page to the matching service page.
- Reworked forms and call buttons so mobile visitors could request a quote without hunting through the site.
Actionable metrics
Why it worked
- Before the rebuild, most traffic landed on a thin gallery page. After launch, visitors reached service-specific pages with project evidence and quote prompts.
- The winning pages combined search intent with trust signals: postcode coverage, trade accreditations, recent jobs, and clear next steps.
- Enquiries improved because the site filtered for better-fit projects instead of only increasing raw traffic.
Want the same kind of numbers?
Send the current site and one business goal. The audit will show the three fixes most likely to lift enquiries first.