Google Business Profile optimisation

Google Business Profile is the single highest-leverage marketing surface a local business has. A well-set-up GBP can outperform a £20k-a-year SEO retainer for many trades. Here's the playbook.

Fields to get right

• Business name, exactly as registered. No keyword stuffing (Google penalises).
• Primary category, the single most important field. Match it to your main service.
• Secondary categories, add 3–5 relevant ones.
• Services, list every service you offer with descriptions.
• Service areas, list the towns/postcodes you cover.
• Opening hours, accurate including special hours for bank holidays.
• Phone, local landline if possible (Google trusts these more).
• Website, link to your homepage or a specific landing page.

Photos

Add 10+ high-quality photos at launch. Then add 1–2 new ones per week. Mix of: work in progress, completed jobs (before/after), team, van/equipment, and exterior.

Posts

Weekly posts about completed jobs, special offers, or company news. Posts appear in your GBP and influence rankings.

Q&A

Pre-populate the Q&A section with the 5–10 questions you get asked most. Google shows these in your listing, they're free conversion content.

Reviews

Reply to every review within 48 hours. Aim for 1–2 new reviews per week. See our review-getting guide.