Free toolkit
Website & SEO Toolkit
Calculators and guides to help you price a website, plan SEO, check local visibility, forecast ad spend and find the next fix that will move leads.
Free calculators
Work out ROI, lead cost, speed loss and realistic budgets before you spend money.
SEO ROI Calculator
See the monthly revenue you're leaving on the table by ranking lower than your competitors.
Calculate ROI →Website Cost Calculator
Realistic UK ballpark, not the cheapest brochure site and not London-agency overhead.
Calculate cost →Local SEO Self-Audit
15-point check on the local-SEO basics. Score yourself in 60 seconds.
Score my site →Page Speed Revenue Loss
See how much revenue your slow site is costing you per month.
Calculate loss →Lead Cost Calculator
Your true cost per lead and per customer across paid + organic.
Work it out →Google Ads Budget Calculator
Work backwards from the customers you need to the realistic ad budget.
Plan a budget →Top guides
Plain-English guidance on the website, SEO and ads decisions small businesses ask about most.
Why your trade website isn't getting leads
The 7 reasons most trade sites generate zero enquiries, and what to fix first.
Read guide →Local SEO for tradespeople: GMB, citations, reviews
A practical local-SEO playbook for plumbers, electricians, builders and other UK trades.
Read guide →Google Business Profile optimisation
The fields, photos, categories and posts that actually move the needle.
Read guide →Core Web Vitals explained for non-developers
LCP, INP, CLS in plain English, and what to ask your developer to fix.
Read guide →How much should a UK small business website cost?
Realistic price ranges, what each tier gets you, and where you'll usually waste money.
Read guide →Google Ads vs Facebook Ads for trades
When each channel works, what to budget, and how to track ROI properly.
Read guide →The "speed-to-lead" rule
The 5-minute window that decides whether a website lead becomes a customer.
Read guide →How to track ROI from your website
GA4, call tracking, form tracking, and how to know what's actually working.
Read guide →Free SEO tools
Generate meta descriptions, title tags, schema, robots.txt files and SERP previews.
Browse tools →SEO glossary
Look up the terms agencies and developers use when they talk about search performance.
Open glossary →Want the numbers done for you?
Send your site and get a practical growth audit against your real pages, traffic and competitors.
Get a free audit →