Website Cost Estimator UK
Realistic UK ballpark, not the £499 templated brochure, not London agency overhead.
Website Cost Estimator
Get a UK ballpark for a new business website. Realistic ranges, not the cheapest, not London-agency prices.
One-off build
£—
Suggested monthly retainer*
£—
*Hosting + updates + small content changes + basic SEO maintenance. Excludes paid media. Real quote depends on scope, copy availability, and content provision.
Request a Proper QuoteWhat changes the price most
- Design tier, template = cheap and fast; custom design from scratch = 2–3× the cost but much more distinctive.
- Pages, content production is the slow expensive bit. 5 pages vs 15 pages is a big jump.
- E-commerce, even a basic shop adds £1,500+ for setup, payments, tax, and shipping rules.
- Integrations, CRM (HubSpot/Capsule/Pipedrive), email marketing, booking systems, all add real implementation time.
- SEO foundations, on-page basics + schema = a few hundred. Local SEO setup + content briefs = more.
What doesn\'t change the price as much as people think
- Hosting, basic UK hosting is £5–£20/month. Premium managed (e.g. Cloudflare Pages, Vercel, WP Engine) is £20–£80/month. Tiny compared to build cost.
- Domain, £10–£30/year. Negligible.
- SSL certificate, free on any modern host.
Want a real quote?
The estimator above gets you in the right ballpark. For an actual quote, request a free audit, we\'ll review your existing site, your goals, and give you a fixed-price proposal.
Frequently asked questions
Why is this more than the £499 ads I see online? +
A £499 website is usually a templated brochure with no SEO, no real design work, and no support. Most businesses end up rebuilding within 12 months. The ranges here reflect what an actual small business website costs to build properly.
Why is the upper end so much cheaper than a London agency? +
Agencies have offices, sales teams and account managers, overhead you're paying for whether you want to or not. Small UK studios deliver the same quality at 30–60% less because their cost base is lower.
What's included in the monthly retainer? +
Typically: hosting, SSL, backups, small content edits, plugin/security updates, monthly Google Search Console review, and a brief monthly report. Anything bigger (new pages, campaigns, redesigns) is quoted separately.
Do I own the website at the end? +
Yes, always. The domain, codebase, design files and CMS access should all be yours. Walk away from anyone who tries to lock you in.
How long does a build take? +
A standard 4–8 page small business site is typically 4–8 weeks from kickoff to launch, most of which is waiting for content from you. Faster if you have everything ready.