Booked electrical jobs
Before
22/mo
After
57/mo
+159% booked jobs
Case study
Electrician case study: 150% more revenue from Google Ads
A local electrician cut wasted spend and rebuilt landing pages around the jobs that actually became revenue.
- Client
- Emergency electrician
- Timeframe
- 12 weeks
Cost per booked job
Before
£46
After
£27
-41% acquisition cost
Landing page conversion
Before
5.1%
After
13.6%
+8.5 point conversion lift
Tracked revenue from ads
Before
£18k
After
£45k
+150% revenue from paid search
The challenge
The electrician had steady ad spend but inconsistent bookings. Calls were not tied back to campaigns, so budget kept flowing into searches that rarely became paid jobs.
What changed
- Split the Google Ads account by urgent and planned work so emergency callouts, EICR checks, rewires, and EV charger installs each had their own budget.
- Built landing pages with matching headlines, service-area proof, call tracking, and fast mobile forms.
- Removed broad-match waste, added negative keywords from search-term reviews, and moved budget into converting postcode clusters.
- Connected call, form, and booked-job tracking so bids optimised toward revenue instead of raw leads.
Actionable metrics
Why it worked
- The before state had clicks and calls, but no dependable view of which searches became paid work.
- The after state separated emergency jobs from planned projects, which stopped low-value clicks from draining budget.
- Revenue rose because the campaign optimised around booked work, not vanity lead volume.
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